According to a report, 43% of people want to see more video content from brands. And with good reason too! Video is one of the most engaging and visually appealing content types.
The 2022 Cisco Visual Networking Index (VNI) reports say global IP video traffic will be 82% of all internet traffic by 2022, up from 75% in 2017.
Creating a stand-out corporate video isn’t easy. You’re competing with other businesses and the likes of YouTube and Netflix for your audience’s attention. In a world where online videos are becoming the dominant form of communication, it’s more important than ever to ensure your corporate video stands out. When done right, a corporate video can be a powerful marketing tool, helping to promote your brand and communicate your message to a wide audience.
Here are 10 tips to make your corporate video stand out:
Keep Your Corporate Video Short and To the Point
In today’s attention-span-deficient world, keeping your corporate video short and to the point is important. No one wants to watch a 20-minute video when they can get the same information in two minutes. Keep your video short, sweet, and to the point, and you’ll keep your viewers engaged. For instance, these FireTower Media videos are succinct but effective.
Make it Visually Appealing.
A corporate video is not just about the words but also the visuals. Make sure your video is visually appealing by incorporating engaging visuals and graphics. This will help to hold your viewers’ attention and keep them engaged with your video. Also, be sure to use color and lighting to your advantage, and consider using animation or other creative visuals to really make your video pop. For example, check out these explainer videos from FireTower that uses simple but visually appealing graphics to help explain the company’s product.
Use a Professional Narrator
Your corporate video should be narrated by a professional voiceover artist who can deliver your message in a clear and concise way. The narration should be engaging and should help to move the story along. Avoid using a dry, monotone voice that will bore your viewers and turn them off from your video. You might even consider hiring a video producer to assist with this process.
Write a Strong Script
A great corporate video starts with a strong script. Take the time to write a clear, concise, and engaging script. Remember to remember your target audience when writing your script, and ensure your video speaks to them directly. For instance, the product videos from Amazon do a great job of addressing the needs and concerns of their target customers.
Music can help to set the tone of your video and make it more enjoyable to watch. Choose music that fits the mood and theme of your video, and avoid using any copyrighted material without first obtaining the proper permissions.
Tell a Story
Your corporate video should tell a story that engages your viewers and helps them to understand your message. A well-told story will captivate your audience and leave them wanting more. Use strong visuals and narration to help tell your story in an engaging way.
If you have satisfied customers, incorporate their testimonials into your corporate video. Hearing first-hand accounts from others can be powerful and help build trust in your brand.
Promote your Brand
Your corporate video is a great opportunity to promote your brand. Make sure your brand is prominently featured throughout the video, and make sure your video leaves a positive impression of your brand.
Use Call to Action
Your corporate video should include calls to action that tell your viewers what you want them to do next. Whether you want your target audience to visit your website, contact you for more information, or make a purchase, make sure to include a CTA (call to action), so they know what to do.
Make it Easy to Share
In today’s social media-driven world, making your video easy to share is important. Include social sharing buttons on your video page, and make sure your video is hosted on a site that makes it easy to embed and share.
Test, Test, Test
Before you launch your corporate video, be sure to test it out on various devices and in different browsers. This will help ensure your video is accessible to the widest audience possible.
Invest in a Quality Production
A corporate video reflects your brand, so you want to ensure it’s produced with the highest quality possible. Invest in professional equipment and editing software, and hire a team of experienced professionals to help you with the production process. A skilled video producer, like the ones at FireTower Media, will ensure that your video looks polished and professional and communicates your message or story most effectively.
Following these tips can create a corporate video to engage and inform your viewers. A well-made corporate video can be a powerful marketing tool that will help to promote your brand and communicate your message to a wide audience. Stay up-to-date on the latest video marketing trends to ensure your content is relevant and engaging.