Your customers are using technology to make the purchasing process easier. They are now doing more research online, comparing products and prices, and even watching how-to videos before making a purchase decision.
Customer expectations have increased tremendously over the past few years. If you want your business to stay relevant in today’s market, you need to meet these requirements by implementing modern training programs that improve your customer experience.
Video is among the most powerful mediums for communicating messages — whether it’s demonstrating how to use a product or providing an overview on new services available for purchase.
Product walkthrough videos are one of the most fascinating trends in training. These short how-to videos explain what a certain product does and how to use it properly.
According to a survey, 94% of consumers said that watching a video has assisted them in making a purchase decision at least once. Of those, 72% were swayed by a product walkthrough video.
Here are the 6 benefits of using product walkthrough videos in your modern training program.
Attract New Customers
People are more likely to purchase products or services that have been demonstrated in a video rather than those that have been described in a written document. If you want to attract new clients to your company, product walkthroughs are an excellent way for people to learn about the products without having to try them out for themselves.
These kinds of videos offer your potential clients detailed explanations on what they can expect during their purchase journey with you, providing them reassurance that they have made the right choice in doing so. It also provides a sense of how they will feel about their experience before they commit to anything.
Improve Customer Retention
Product walkthrough videos are also great for increasing customer retention. Your customers will be satisfied with the products they have purchased, further reducing the chance that they switch to a new provider without giving you notice.
It is important for your customers to feel safe and secure in using their products or services on a day-to-day basis. They need to know what training is available — if any — and how easy it is to access them when the time comes. This information reassures them of excellent performance while using your product or service.
Stand Out From the Competition
You increase your chances of standing out from competitors by providing valuable content online through well-made product walkthrough videos. This is because many other businesses are also using them to satisfy their customers’ needs.
However, there are different ways that video can improve your business, like how-to videos that explain what products do and walk users through the process. This helps reduce support requests since they’re able to solve issues on their own instead of having to contact you.
Increase Sales Conversions
Emails containing video content convert better than those without. Those who use product walkthrough videos will be able to get started faster than ever before, which results in fewer instances of abandoned shopping carts due to technical difficulties or a lack of knowledge about how to use certain features offered by your company.
Improve Site Satisfaction Rates
Many companies will provide product walkthrough videos to introduce their products or service before the user lands on their site. This is done in an effort to improve site satisfaction rates, which will lower your bounce rate and increase the average time spent by users on your website.
You can use product walkthrough videos at a very reasonable price, which makes them cost-effective for small businesses that cannot afford expensive training solutions. Using this kind of video provides detailed explanations on what you’re selling without requiring face-to-face interactions with these potential clients until they’re actually ready to buy.
When you produce tutorial videos for your customers, it makes them more confident about using your products or services in real life since they already have an idea of how everything works.
So if you’re looking for a more cost-effective way of doing things, then using product walkthrough videos is definitely recommended. It provides better customer service and increases your chances of getting repeat customers due to its ability to help them adjust well in using the product or service they’ve purchased.
Our Video production company can help you create professional product walkthrough videos that will meet your customer needs. Contact us now to discuss your requirements! We’d be delighted to share our ideas.